AFFILIATE MARKETING AGENCY | LONDON | DUBAI

CRM & CUSTOMER
EXPERIENCE

PERSONALISATION AT SCALE

We help brands build stronger customer relationships through intelligent CRM and customer experience strategies designed to increase engagement, loyalty and lifetime value.

From email campaigns and marketing automation to customer journey optimisation, messaging channels and conversion rate optimisation, our team manages the full CRM ecosystem to ensure every interaction delivers measurable impact.

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OUR CRM & CX SERVICES

01
CRM Strategy & Lifecycle Planning

A strong CRM strategy starts with understanding your customer journey. We map key lifecycle stages and identify opportunities to engage customers with the right message at the right time. From onboarding and retention to reactivation, we design CRM programmes that build long-term customer value.
02
Email Marketing & Campaign Management

Email remains one of the most powerful revenue-driving channels. We plan, design and execute high-performing campaigns that engage customers and drive repeat purchases. From promotional campaigns and newsletters to automated lifecycle journeys, we ensure every email delivers measurable results.
03
Marketing Automation

Automation allows brands to deliver personalised experiences at scale. We design and implement automated workflows across the customer journey, ensuring timely and relevant communications based on behaviour, preferences and lifecycle stage. The result is more efficient marketing and stronger customer engagement.
04
CRM Platform Implementation

Our team works with leading CRM and marketing automation platforms including Salesforce Marketing Cloud, Klaviyo, HubSpot and other enterprise tools. Whether you’re launching a new platform or optimising an existing setup, we ensure your CRM technology is configured to support scalable growth.
05
Customer Journey Optimisation

We analyse how customers interact with your brand across digital touchpoints and identify opportunities to improve the overall experience. By refining journeys, messaging and timing, we help brands increase engagement, strengthen loyalty and maximise customer lifetime value.
06
Conversion Rate Optimisation (CRO)

Driving traffic is only part of the equation. We run structured testing programmes to improve website and landing page performance, identifying changes that increase conversions and revenue. Through data-driven experimentation and A/B testing, we continuously optimise the customer journey.
07
SMS & WhatsApp Marketing

Messaging channels such as SMS and WhatsApp are becoming increasingly important for customer engagement. We design messaging strategies that feel timely, relevant and valuable to customers, helping brands drive stronger engagement, higher conversion rates and faster response times.
08
Performance Tracking & Reporting

Transparency and measurement are central to our approach. We provide clear reporting across CRM performance, customer engagement and revenue impact. Our reporting frameworks connect activity directly to business outcomes, helping brands understand what works and where to scale further.

Why choose Acquire?

GLOBAL CRM & CX EXPERIENCE

Our team brings experience from global luxury brands, leading affiliate networks and specialist performance agencies. This background gives us a deep understanding of how customers interact with brands across digital touchpoints.

With offices in London and Dubai, we support brands operating across international markets.

SENIOR CRM SPECIALISTS

Our CRM programmes are delivered by senior lifecycle and automation specialists with expertise across platforms including Salesforce Marketing Cloud, Klaviyo, HubSpot, Braze, Iterable and Adobe Campaign.

We combine customer journey design with marketing technology to create personalised experiences that drive engagement and loyalty.

DRIVING GLOBAL GROWTH THROUGH DIGITAL EXCELLENCE

Over the last 12 years, we have

Generated worldwide

Brands

Countries

FALCONS: EMAIL MARKETING

EMAIL CAMPAIGNS & TEMPLATE CREATION

Falcons required us to design, build and send all of the email communications to their customers. We rebuilt all transactional & automated templates as well as set up weekly marketing campaigns to their database.

Increased open rates from <20% to 29%

Frequently Asked Questions

01 What does a CRM marketing agency do?

A CRM marketing agency helps businesses manage customer relationships and communication across the entire lifecycle. This includes marketing automation, email marketing, customer segmentation, personalisation, and lifecycle campaigns designed to improve retention and lifetime value.

02 What is marketing automation?

Marketing automation uses technology to automatically trigger personalised communications based on customer behaviour. Examples include welcome email sequences, abandoned cart reminders, re-engagement campaigns, and post-purchase follow-ups.

03 What is conversion rate optimisation?

Conversion rate optimisation (CRO) focuses on improving the percentage of website visitors who complete desired actions, such as making a purchase or submitting a lead form.

04 How does conversion rate optimisation improve revenue?

By improving conversion rates, businesses can generate more sales or leads from the same amount of website traffic. Even small improvements in conversion rates can significantly increase revenue without increasing marketing spend.

05 What is A/B testing?

A/B testing compares two versions of a webpage, email, or user experience element to determine which performs better. By testing variations of headlines, layouts, or calls-to-action, brands can make data-driven improvements.

06 What is a good conversion rate for e-commerce?

Conversion rates vary by industry, but many e-commerce websites see average conversion rates between 1% and 3%. High-performing websites often exceed this by continuously testing and optimising the user experience.

07 Why is CRM important for customer retention?

CRM strategies help brands build stronger relationships with customers through personalised communication, relevant offers, and well-timed engagement campaigns that encourage repeat purchases.

08 What tools are used for CRM and marketing automation?

Common platforms include Salesforce, HubSpot, Klaviyo, Bloomreach, and other marketing automation tools that allow businesses to segment audiences, personalise communication, and analyse customer behaviour.