AFFILIATE MARKETING AGENCY | LONDON | DUBAI

PAID MEDIA
PPC & PAID SOCIAL

MAXIMISING YOUR PAID CHANNELS

Acquire will drive your bespoke, full funnel paid marketing strategy and execution across all search and social channels. From launching brand awareness campaigns, to driving incremental new customer revenue, we take care of everything, working as an extension to your team.

With transparent reporting, you’ll see where your investment goes, what it returns, and how all paid channels perform against real business metrics.

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OUR PAID MEDIA SERVICES

01
Paid Search Management

We build and manage Paid Search campaigns that capture high-intent demand and turn it into qualified traffic, leads, and sales. From keyword targeting and ad copy to bidding and landing page alignment, we focus on efficiency and meaningful growth.
02
Paid Social Advertising

We create Paid Social campaigns across Meta, Snapchat, and TikTok to reach new audiences, build demand, and drive action. Combining audience insight, platform expertise, and optimisation, we deliver campaigns that balance visibility with measurable results.
03
Strategy & Media Planning

Strong performance starts with a clear plan. We map channels, audiences, budgets, objectives, and messaging to build a paid media strategy aligned to your commercial goals and customer journey.
04
Creative Testing and Ad Development

Paid media works best with creative that captures attention and drives action. We support creative planning, messaging, and testing to improve performance over time and identify what resonates and converts.
05
Audience Targeting and Remarketing

Reaching the right people is as important as choosing the right platform. We build audience strategies using prospecting, retargeting, and customer data to improve relevance, reduce wasted spend, and move more customers through the funnel.
06
Budget and Bid Optimisation

We actively manage budgets and bidding to make spend work harder. By monitoring performance and adjusting investment based on results, we improve efficiency while protecting scale and momentum.
07
Conversion Tracking and Measurement

Clear measurement drives better decisions. We support accurate tracking, platform signals, and campaign measurement so you can see what is driving performance and build for future growth.
08
Transparent Reporting and Insights

We provide reporting that goes beyond top-line metrics, focusing on clear insights, actionable recommendations, and honest commentary on what is working, what needs attention, and where the biggest opportunities lie.
09
Ongoing Optimisation

Paid media is never set and forget. We continuously review search terms, audiences, placements, creative, bidding, and user behaviour to uncover new opportunities and keep performance moving forward.

Why choose Acquire?

PAID SEARCH

Our Paid Search offering is led by senior specialists who turn spend into measurable growth. With 12 years in-market and a senior team averaging 10 years in paid media, we bring the strategic and analytical expertise to improve efficiency, scale performance, and drive better results.

PAID SOCIAL

We manage Paid Social with the speed, attention, and expertise brands need to grow across Meta, Snapchat, and TikTok. As an 8-person full-service performance agency, we act as an extension of your team, combining premium service with hands-on optimisation and transparent communication.

DRIVING GLOBAL GROWTH THROUGH DIGITAL EXCELLENCE

Over the last 12 years, we have

Generated worldwide

Brands

Countries

FALCONS: PAID MEDIA

PAID CHANNEL MANAGEMENT

Acquire ran paid search (Google) and paid social (Meta, Snapchat & Tiktok) ads for Falcons.

We achieved +44%

Frequently Asked Questions

01 What is paid media in digital marketing?

Paid media refers to digital advertising channels where brands pay to promote their products or services. This includes search advertising (PPC), paid social advertising, display ads, and video campaigns across platforms such as Google, Meta, TikTok, and LinkedIn.

02 What is the difference between PPC and paid social advertising?

PPC (pay-per-click) advertising typically refers to search advertising platforms such as Google Ads or Microsoft Ads where brands target users actively searching for products or services. Paid social advertising involves promoting content to targeted audiences on social platforms such as Instagram, Facebook, TikTok, and LinkedIn.

03 How do brands choose the right influencers?

The most effective influencer partnerships are based on audience relevance, engagement rates, and content quality rather than follower count alone. Brands typically analyse audience demographics, engagement metrics, and previous brand collaborations to identify creators whose audiences align with their target customers.

04 How long does it take for paid media campaigns to become profitable?

Paid media campaigns can start generating traffic immediately after launch, but optimisation typically takes several weeks. As campaigns gather data, advertisers refine targeting, creative assets, and bidding strategies to improve efficiency and profitability.

05 How much should a brand spend on paid media?

Paid media budgets vary widely depending on industry competition, campaign objectives, and target audiences. Many brands begin with testing budgets to validate performance before gradually scaling spend once campaigns demonstrate positive return on ad spend.

06 Which platforms are best for paid advertising?

Google Ads remains one of the most powerful platforms for capturing high-intent search traffic. Social platforms such as Meta, TikTok, and LinkedIn offer sophisticated audience targeting and creative formats for discovery and engagement.

07 How do brands measure paid media performance?

Performance is typically measured using metrics such as cost per acquisition (CPA), return on ad spend (ROAS), conversion rate, click-through rate, and overall revenue generated from advertising campaigns.

08 Can paid media support the full marketing funnel?

Yes. Paid media campaigns can target audiences across the entire customer journey, from awareness and consideration through to conversion and retention using remarketing strategies.

09 How long does it take to optimise paid media campaigns?

Meaningful optimisation typically occurs over several weeks as performance data accumulates and testing identifies the most effective targeting and creative strategies.